Claim your community. Keep every lead.
Referral sites charge 90–120% of the first month's rent every time a referral moves in — and resell your lead to your competitors. Chapter is different: claiming your community is free, families come to you, and the leads are yours alone. No referral fees, ever.
Search your community's name to find its page and claim it — it's free.
◆ A preview of your dashboard
Everything in one place once you claim.
The numbers and names below are sample data shown for illustration — your real family-initiated leads and insights appear here after you claim your community.
Family-initiated leads (30d)
24
sample
Tours booked
11
self-scheduled
Move-ins (30d)
3
sample
Cost per move-in
$0
vs ~$5,400 via referral sites
Your leads
Never shared with competitorsEvery family here chose to contact you. No purchased lists, no shared inquiries.
MA
The Alvarez family
Booked a tour — Thu Jul 17, 2:30 PM
Tour booked
2h ago
RK
Robert Kim
Messaged: “Do you have a secured unit available?”
New
5h ago
TN
The Nguyen family
Booked a tour — Fri Jul 18, 11:30 AM
Tour booked
1d ago
SD
Susan Delgado
Messaged: comparing 3 communities
Message
1d ago
MO
The Okafor family
Saved you to shortlist · viewing details
Viewing
2d ago
Chapter vs. the referral sites
Per resident who stays ~18 months, at $5,400/mo assisted living. Referral sites charge a per-move-in fee of 90–120% of first month's rent.
At three move-ins a month, a referral site would bill ~$16,200. Chapter is free to claim, with no per-move-in fees — you keep your pricing, your margin, and the relationship.
Your public pricing
Shown to familiesBase rent — 1 bedroom
Assisted-living care add-on
Community fee (one-time)
Families see “all-in from”
$5,300/mo
Pricing
Claiming your community is free.
List your community, set your transparent pricing, and receive family-initiated tour requests at no cost. Advanced marketing tools are on the way — and we'll never charge you a per-lead or per-move-in fee.
Free to claim & listLeads are yours — never resoldYou control pricing, photos & your storyRanked by fit, never by spend
Why facilities switch
The referral-fee model vs. Chapter.
Referral-fee sites
- $4,000–$7,000+ per move-in, forever
- Your lead is resold to 5+ competitors at once
- Pay-to-play visibility; you rent your own demand
- No control over how you're presented
- Families arrive wary from the spam calls
Chapter
- Free to claim — no per-move-in fees, ever
- Leads are yours alone, never resold
- Merit-based ranking by fit, not by spend
- You control pricing, photos, and your story
- Families arrive informed and ready to tour